Nikwax North America

As the Content Marketing Coordinator at Nikwax North America, I lead the creation and execution of reels, photography, and social content. I film, produce, and edit educational videos which help inform the outdoor community and beyond about proper gear care.

I’ve had the amazing opportunity to help Nikwax collaborate with popular outdoor brands and influencers to create fun and engaging content which has helped the brand increase engagement by 30% annually for the last four years.

 
 

  • Packaging / Collateral / Environmental / Marketing

  • I created marketing and design assets for Nikwax North America by translating brand guidelines into purposeful typography, eco-forward messaging, bold color choices, and consistent visual systems across digital and print.

 
 

Social Media Marketing

Reels

Notable brand collaborations:

Coal Headwear, Gnara Apparel, Minus33, Flylow Gear, Lems Footwear, Kavu, and more!