Jolana NYC

Founded by Mother-Daughter team, Jolana offers unique & affordable luxury handbags made responsibly in NYC.

I created multi-media Instagram reels for Jolana NYC to promote their brand in an artistic and imaginative way.

 
 

  • Video editing / Design / Marketing

  • For each video, I took intentional artistic choices based on the characteristics of the bags. I used image layering and photo manipulation to create unique compositions. I was heavily inspired by nature, texture, and light. These elements show up frequently in my work to help create a narrative. I connected the visual back to the bags through color and aesthetics and successfully showcased them in an authentic way.

  • Two weeks.