Chacos
In August 2025, the popular sandal brand Chacos invited the public to design the next iconic Chacos sandal strap. I was selected by Chacos as one of six finalists in their design competition. My artwork was used to help promote the brand as well as showcase small artist’s work. The posts gained thousands of views and reached a variety of people, helping the brand gain followers and interactions.
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Design / Illustration / Art Direction
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When designing for Chacos, I leaned into creating fun, standout footwear using playful abstraction, vivid color, and unique pattern work.
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Photography: Edie Fanning
My goal was to create artwork that fully encapsulates Chaco’s unique visual identity. I connected my pattern to elements found in nature to evoke a strong sense of whimsy. I purposefully emphasized bright colors and organic shapes to help design feel friendly and fun. The result was a truly one-of-a-kind design that stay’s true to the iconic Chaco’s aesthetic.
Design
Art Direction
I conceptualized and directed a photoshoot to showcase my Chaco’s designs for social media. I intentionally styled outfits and scouted a location to perfectly capture the bold, bright, and colorful aesthetic of the footwear. This project made for a unique social media moment and was incredibly fun to create!
Bonus Design
As a finalist for their design contest, Chaco’s gave me the opportunity to create another pair of custom sandals. For this second design, I wanted to create artwork a bit more in line with my personal style. I came up with an abstract plaid and lace pattern inspired by early 2000’s fashion.
